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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Johannes Theodoor Toorop was a Dutch artist born in Java who became a leading figure in European modern art at the turn of the 20th century. Renowned for his versatility, Toorop worked across painting, drawing, and graphic design, and played a pivotal role in introducing Symbolist and Art Nouveau aesthetics to a wider public through his posters and illustrations.
Toorop's ability to move between avant-garde circles and commercial commissions demonstrated that advertising could possess the same artistic ambition as gallery work. His posters remain essential reference points for collectors of classic art on paper, bridging the worlds of fine art and mass communication.
The Artwork
Created in 1894, this poster for Salad Oil marks a significant moment in the evolution of advertising art in the Netherlands. At a time when urban streets were being transformed by bold graphic posters, Toorop’s work helped redefine how brands communicated with the public. The poster was commissioned to promote a Dutch food product, reflecting the era’s growing emphasis on branded goods and visual identity.
This artwork is emblematic of the rise of Art Nouveau in commercial design, where artists sought to elevate everyday objects and advertisements through beauty and innovation. It captures a cultural shift toward modern consumer lifestyles, making it a landmark example of advertising art from the period.
Style & Characteristics
The poster features a striking female figure at its center, her form outlined in flowing, rhythmic lines characteristic of Art Nouveau. Decorative, swirling lettering is seamlessly woven into the composition, while flat planes of warm yellow and beige contrast with bold black contours, ensuring immediate visual impact.
Ornamental motifs and the figure’s undulating hair evoke a sense of movement and elegance, creating a hypnotic atmosphere. The design’s clarity and decorative richness make it a quintessential example of Art Nouveau poster art, balancing graphic precision with sensual, organic forms.
In Interior Design
This poster is particularly suited for kitchen or dining spaces, where its culinary theme adds a sophisticated European touch. Its warm palette pairs beautifully with cream walls, natural wood, and brass or matte black accents, echoing the artwork’s colors.
It can serve as a focal point in a gallery wall of kitchen prints, or complement Alphonse Mucha inspired Art Nouveau decor, contributing to a cohesive and vintage-inspired interior.